About the TUJOMR Turkish Journal of Marketing Research (TUJOMR) is an international online, open access, double-blind peer review journal published 2 times a year (June and December). English and Turkish manuscripts are accepted for the journal. Manuscripts in TUJOMR Journal reviewed of at least 2 referees after an initial editorial screening among the referees who have at least doctorate level in their field. The purpose of TUJOMR is to publish high-quality, peer-reviewed scientific research articles on all aspects of Marketing Science. The TUJOMR will fill the need for a journal with a special focus on marketing science that maintains the highest standards of rigor and publishes articles that reflect more statistical knowledge and multidisciplinary work and/or conceptual integration than are published in current publications. In order for a manuscript to be published in TUJOMR it must, at the minimum, meet the following criteria: Focus on a substantive issue in the domain of marketing Offer fundamentally new insights that advance the field Be literature-based and scholarly Provide evidence of methodological rigor, if an empirical piece Articles can be empirical research, theoretical or compilation papers, and case studies. This will include both theoretical and practical aspects and particularly the relationship between the two. Intensive contributions from both academics and practitioners are welcomed. Submissions are welcomed all year round. For the author guidelines and other documents that need to be uploaded please check the guidelines in the for authors tab before submitting. TUJOMR is committed to providing authors with a decision to either accept or reject a manuscript as early as possible in the review process. The TUJOMR Editorial Office makes a concerted effort to ensure that the review process of articles is completed in less than 60 days. However, there may be occasional instances in which the turnaround time is longer. The views expressed in the articles are under the responsibility of authors and the scientific responsibility of articles belongs to the authors.