Journal of Management and Marketing Review (JMMR) aims to publish high quality, empirical manuscripts drawn from quantitative and qualitative methodologies and focused on interdisciplinary, international and comparative perspectives on contemporary management and marketing issues.The journal goal is to provide broad international coverage of original scholarly researches within disciplines of management and marketing for the dissemination of discussion and debates of new management and marketing ideas and strategies. While accepting academic research works from various aspects of management and marketing, the editors encourage scholarly articles that is original, visionary and avoids manuscripts that is result of minor research and replication of methods. Novelty of the scholarly research will be reflected with its theoretical and methodological rigorousness, significance of research finding and insight, concise and logical manner. By promoting critical discussion on current strategies and innovations within the areas, the journal represents an excellent forum for emphasizing the profile of management education on both a national and international level.The targeted JMMR audience are management and marketing academics and researchers, practitioners and consulting professionals in the field and other interested groups and individuals. JMMR policy prohibits an author from submitting the same manuscript for concurrent consideration by two or more publications. It prohibits as well publication of any manuscript that has already been published either in whole or substantial part elsewhere. JMMR is a quarterly (March, June, September and December) periodical that considers for publication original articles as per its scope. The journal publishes in English and it is open to authors around the world regardless of the nationality. The Journal is available globally.